A shoe factory owner who was based in
As soon as the boss received the report from his marketing manager, he thought deeply and decided to send another marketing manager there for further assessment of the situation. When this marketing manager found out that the entire population of the island is barefooted, he was overjoyed and quickly reported back to his boss. He told his boss that the market potential for the shoas no shoes is tremendous as everyone has no shoes and immediately requested for 1 million pair of shoes to be send to the island.
Moral behind the story : Perception
Although both marketing managers faced the same situation, they had different perceptions and thus reached different conclusions. In reality, we will lose out on a lot of “Success opportunities” if we only look at things from the negative aspect. On the other hand, if we try to think positively, most probably we will be able to explore various unexpected opportunities. Although we might face crisis, there might be an underlying opportunity beneath the crisis.